The purpose of this wacoal 36h study was to examine the extent to which risk-tolerance attitudes differ between a sample of Brazilians and Americans (N = 620).Based on the use of a variety of statistical methodologies, including regression, factor, and discriminant analysis.The results indicate that Americans were more apt to engage in a speculative gamble and they were less likely to hold bonds as a safe asset.Overall, both Brazilian and American female paper lantern texture respondents exhibited lower risk-tolerance scores; however, no age or marital status differences were noted.The results from this analysis show that cultural differences exist between Brazilians and Americans in terms of financial risk-tolerance attitudes.
Keywords: Risk tolerance; Cross cultural; Financial risk.JEL Classifications: G1, M1.